Jones Chicago is a brand new residential building in Chicago. The project included the creation of a name, identity and at a later stage a website for the building.
The process required research and consultation with the architects of the building to come up with an identity that will best represent and promote it. Materials, target audience, location, stakeholders were major part of the creation of the brand. I worked on translating the new brand onto materials like metal signs and interior decors as well as small scale ones like a brand manual and digital presence.
The process required research and consultation with the architects of the building to come up with an identity that will best represent and promote it. Materials, target audience, location, stakeholders were major part of the creation of the brand. I worked on translating the new brand onto materials like metal signs and interior decors as well as small scale ones like a brand manual and digital presence.
