The International Association of Lighting Designers came to us with the idea to create the first ever international lighting designer certification. The tasks here were several:
- Create the brand
- Build marketing materials to support the brand
- Promote and create awareness
- Build marketing materials to support the brand
- Promote and create awareness
The process of designing the brand and completing the marketing package for them took about a year. I was the main designer on the project working directly the owner and creative director of my design agency and the clients to develop the brand and deliver the final materials.
